Here is what the Coca Cola Blak bottle looks like:

Kind of unusual for coke to make the bottle fully opaque, but it is fairly attractive. Almost feels Sci-Fi.

Via wikipedia

Coca-Cola announced a new product that combines Coca-Cola with coffee. This new product, termed “Coca-Cola Blak” seems a little crazy. We don’t really need any more caffeine in Coke.

Oh well, I guess it would taste better than Red Bull, if that’s what they’re aiming for.

The new drink, a combination of Coca-Cola Classic and coffee extracts, will be first launched in France in January before being rolled out in the United States and other markets during 2006.

A Coke spokesperson said Coca-Cola Blak will be a mid-calorie drink, similar to Coca-Cola C2, which was launched in April 2004 and contains half the sugar, calories and carbohydrates of regular colas. The formula for the new beverage is expected to vary based on local tastes.

Analysts have said one of the keys to the company’s future is capturing more consumers who have moved away from sugary soft drinks to diet versions, or to healthier low- or no-calorie beverages.

Via Strange New Products & ABC News