Second Cup giving away magazines
Related entries in Other DrinksSecond Cup is revamping their branding and marketing with a new website, a whole bunch of expensive media buys, and some incentive programs, like contests and this magazine giveaway.
You can get a free Elle Canada or Canadian Home & Country with the purchase of a Second Cup chocolate chai, dark chocolate raspberry latte, or chocolate cherry chiller. All sound incredibly sweet, too much so for my taste, but the ads are pretty ;)
So, not so much "coffee" in the cup, but perhaps they have changed their marketing approach in this competitive landscape.Â
Tags: second cup, magazines, contest, win, free
February 5th, 2007 at 2:57 pm
Well, i suppose they may also be into distriuting brochures for better marketing procedures.
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