McStarbucks?
Related entries in Coffee news, StarbucksOk, anyone else do a double take recently in Starbucks? What is it with coffee shops adopting the McBreakfast? First, it was Tim Hortons, and now Starbucks has jumped onto the bandwagon.
This does not appear to be a new thing in the US – first being test marketed around Chicago, and now in many cafes across the US. Yesterday was my first sight of them in Vancouver.
These "Breakfast Sandwiches" come in a variety of options, which were taste tested by the Chicago Sun Times (via Slashfood):
- Eggs Florentine with Baby Spinach and Havarti – "a favorite"
- Sausage, Egg and Cheddar – "crisp but bland"
- Black Forest Ham, Eggs and Cheddar – "smoky ham is good"
- Peppered Bacon, Egg and Cheddar – "good bacon but bland"
- Low Fat Turkey Bacon, Cholesterol-free Egg and Reduced Fat Cheddar – tasters did not like this
I can’t find any news releases or coverage about when and where these new sandwiches appear in Canada.
McDonald’s has been encroaching on the Starbucks market for some time now, promoting their "Premium Coffee", and getting more of the breakfast crowd. Likely the equal response from Starbucks is to offer a Mc-like Breakfast. The testing across the US must have been successful enough to continue the expansion of this offering.
Tags: starbucks, mcdonalds, breakfast market, breakfast, mcmuffin, breakfast sandwich, vancouver coffee
June 27th, 2007 at 12:37 pm
The shops here in Victoria have them and have been giving out lots of samples. I’ve had the low-fat turkey bacon sandwich and I really liked it plus thought it was a fair price (3.65?)
June 28th, 2007 at 10:58 am
I first noticed the sandwiches on Robson, then on Denman, then on Davie. Before I knew it they were everywhere! Everywhere I looked there were breakfast sandwiches! Tiny little clones of all the other sandwiches we’ve come to love and hate like the McGriddle, and the BaconBreakfastSandwich from Timmy-ho-hos. The only way to fight this new plight of grease was to eat my way out of the problem, so I swallowed my pride and decided to try one.
I was surprised to learn that the toasting process actually baked 4% cheese that otherwise would have clogged my arteries, but other than that it was surprisingly good.
Be sure to eat one before their numbers hit critical mass.
-T
July 4th, 2007 at 9:02 am
starbucks have been doing toasted sandwiches in the uk for a few years now, so i’m surprised it’s taken this long to get them in canada …. if you ever get a chance, the cheese and marmite panini is delicious … haven’t tried the ones here yet, but what is turkey bacon?
September 20th, 2007 at 12:45 pm
starbucks is not Coffee and their staf are not baristas.
It all marketing, if you want to try coffee of quality in Vancouver were the Barista has manual machines and know about their produsct try the following places, 49th parallel 2152 4th, wicked cafe 7th and hemlock, Bump ‘n’ Grind and Parado on the drive, elysian room 5th and burrard, cito espresso davie and pacific, espresso “O” davie and Hamilton and the 5 artigiano stores, I promise all you burnt espresso and milk starbucks drinkers will never go back there.