Vancouver coffee and tea chain Murchie’s is under new ownership by a Victoria family, under management of Belmont Management.

Murchie’s is a 113-year-old Vancouver landmark with five metro Vancouver stores and one Victoria store. The chain was facing bankruptcy.

The new managing director, Grant Kuebler, thinks marketing lies at the root of the issue – a good product that has gone unmarketed. Though the name may be well known, it is not top-of-mind in product purchase decisions.

What will this change bring? More locations, modernization (behind-the-scenes and up front), and broader marketing.

"So we see an opportunity there, and within a year our goal is to get a blueprint in place that will allow us to expand."

Via Vancouver Sun Tags: , , , ,