Starbucks testing $1 coffee and free refills

Related entries in Interesting News, Starbucks

Starbucks is testing out a new $1 coffee and free refill price program. The test is being conducted in Seattle stores.

The $1 cup would see the return of the "short" cup size, about fifty cents off the tall price for drip coffee. Free refills will be extended for brewed coffee, though the sizes applicable were not specified. This would put the Starbucks brew back on teh same pricepoint as competitors.

The move to this new price point has been prompted by slower consumer spending and new competition from fast-food rivals, such as McDonald’s, whose coffee offerings have expanded.

Starbucks says that "This test is not indicative of any new business strategy." They claim the testing is a part of their ongoing business and will not comment on the test until a decision has been made.

Via reuters ; Tags: , , , , , ,

Milk Tolerance Gene Found

Related entries in Interesting News, Other Drinks

The BBC reports that prior to a few thousand years ago, no European adults could digest milk. Scientists from the University College London says that a gene spread through the population allowing more than 90% of Europeans to digest milk.

Since milk intolerance is still common, the scientists believe it to be related to this "milk gene." This gene produces the lactase enzyme which breaks down the lactose in milk.

Dr Mark Thomas, from UCL, said: "The ability to drink milk is the most advantageous trait that’s evolved in Europeans in the recent past.

"Although the benefits of milk tolerance are not fully understood, they probably include the advantage of a continuous supply compared with the ‘boom and bust’ of seasonal crops, its nourishing qualities, and the fact that, unlike stream water, it’s uncontaminated with parasites, making it safer.

In Europe, this gene is not present in 5% of the Caucasian population, but in other parts of the world and for other ethnicities, this gene may not be present for the majority of the population.

It’s an interesting study into our history of animal husbandry and evolution. Will be interesting to see how it plays out in our future of gene therapy. 

Via boing boing ; Tags: , , , , , , ,